True Global

True needed to move away from a custom-built website that had become difficult and expensive to maintain internally. Alongside maintenance challenges, the existing site struggled to clearly communicate the company’s evolving positioning across advisory, venture capital, and public equities in a streamlined and accessible way. The team wanted a more refined Squarespace website that would simplify ongoing content management and present the brand in a more modern, sophisticated, and investor-ready format.

We designed and developed a streamlined Squarespace website centred around a clean, scrollable homepage experience that gives visitors an immediate understanding of True’s services, positioning, and vision.

By moving away from the previous custom-built setup, the new site provides the team with a far more manageable and flexible platform that can easily evolve alongside the business without the ongoing complexity and maintenance costs of a bespoke build.

The updated design introduces a clearer content hierarchy, more sophisticated visual direction, and simplified messaging structure, helping True communicate its offering in a more confident, modern, and cohesive way while giving the internal team far greater control over future updates and growth.