Branding & copywriting
Bolt-ons for your website build. If you need a logo, graphics or the words to go with your new site, I do those too, so the brand and the website are built as one thing, not stitched together afterwards.
6+
Optional add-ons
None of these are required. Add them to a new build or a redesign if you’d rather not source branding, graphics or copy separately.
Brand Identity
£950
You don’t have a brand yet, or you’ve outgrown the one you’ve got.
I design your logo and identity alongside the site, so the brand and the website are built as one thing, not stitched together afterwards.
- Full logo files
- Colour palette and typography
- Simple brand guidelines
- Favicon
Graphics Pack
£325
You’ve got a brand, but the website needs its own icons and visuals.
Custom graphics drawn in your brand’s style, so the site looks designed rather than assembled.
- Custom icon set
- Branded patterns and backgrounds
- Image styling, so photos sit together
- Every file, ready to use
Website Copywriting
£550
There’s a new website coming, and no words to put on it.
Clear, high-converting copy for every agreed page, written with my AI-plus-human process so it sounds like you, not a robot.
- Copy for all agreed pages
- Your tone of voice, not generic AI output
- SEO-aware structure
- Written to fit the design
Branding is my bread and butter
Why me for your brand?
I’m Nick Croce. I spent years in-house, then at one of Liverpool’s biggest design agencies, working with brands like Heinz and Unilever. It’s where I learned branding, and the sales psychology that makes people buy.
Why does that matter for your website? Because a site is only as strong as the brand sitting on it. When the logo, the colours, the type and the words are all pulling the same way, people trust it faster, and it’s far easier to make it convert.
So I’m not dropping a logo into a header and calling it branding. I’m making the brand and the website as one thing, by one person, from the first sketch to launch day.
oh, and all this you’re reading? That’s my exact AI-plus-human copywriting approach. Not bad, eh?
- websites built
- 250+
- verified five-star reviews
- 50+
- industries served
- 25+
- years in design and branding
- 6+
How it works
Onboarding
Book a discovery call to talk through your vision and the website, and we agree which bolt-ons the build actually needs.
Brand and words first
The identity, the graphics and the copy are shaped before the build starts, so the design is drawn around the real brand and the real words.
Built into your website
Everything goes straight into the site, so launch day is the brand’s first outing, and nothing is retrofitted afterwards.
What clients say
“Nick built the Waters Agency website, and I couldn’t recommend him more highly. He quickly understood what we wanted to achieve and translated it into a polished, professional site that reflects our brand brilliantly. He was creative, responsive and straightforward to work with throughout the entire process. The website has continued to run smoothly since launch, and Nick has always been helpful whenever we’ve needed support. A talented designer and a genuinely great person to work with.”
Declan Waters“We’ve had an outstanding experience working with Nick. From day one, he brought a level of care, precision, and creativity that’s hard to find. He quickly understood what we were trying to achieve and consistently delivered high-quality work — on time, with great communication throughout. Nick doesn’t just build websites; he solves problems, adds value, and genuinely feels like part of the team. We’re genuinely thrilled with the results and look forward to working with him again. Highly recommend!”
Patrick Smith“Nick was fantastic to work with. He finished the work well before the scheduled deadline, and he was more than available for any questions/assistance with the site edits. He's fast to respond, and can help with step-by-step instruction for anything that you are unfamiliar with. He provided instructional videos, and continued support after the job is done. Highly recommend Nick as a site developer.”
Andrew Thompson“Unhesitatingly recommend Nick! He absolutely knocked our project out of the park. From start to finish, he was collaborative, communicative, and incredibly knowledgeable about Squarespace. He was proactive, responsive, and genuinely invested in the project's success. We look forward to working with him again in the future.”
Jason Letteboer“I highly recommend Nick, it was an absolute pleasure to work with him. I had previously engaged a different company to complete our website and had been disappointed with the outcome. Nick was able to built exactly what we wanted, adding some of his own flair - which ended up being our favourite parts of the website! During the design process Nick understood our vision well, he took on board all of our feedback and was able to implement it quickly. He is very professional and provided short videos to explain the development of the site at each stage which was helpful. We would definitely work with Nick again.”
Rachael Lewis“I'm thrilled with the work Nick did on our website. He took our vision and turned it into a stunning website that truly reflects our brand. He was friendly, responsive, and went above and beyond to make sure we were happy with the final result. I would highly recommend Nick to anyone looking for top-quality web design work. Thank you for your hard work and dedication!”
Haley SpringerGood questions, straight answers
Not covered here? Send me a message
no such thing as a silly question
Can I book branding or copywriting on its own?
No. These are bolt-ons to a website build with me, not standalone services. They exist so the brand, the words and the website are made together, by one person, rather than stitched together afterwards.
What do the add-ons cost?
Brand Identity starts from £950, the Graphics Pack from £325, and Website Copywriting from £550, each on top of your website build. The “from” prices depend on how much you need, and you get the figure in writing before any work starts.
Do I have to take any of them?
No. None of them are required. If you already have a brand you love and copy you’re happy with, I build around those.
Is the copy just written by AI?
No. It’s a hybrid AI-plus-human process: the content is tailored to your brand’s personality, values and positioning, written to fit the layout, and checked and edited by me. It isn’t generic AI output.
Can you update my branding during a redesign?
Absolutely. A redesign is the perfect opportunity to refresh your branding, whether that’s updating colours, fonts, logos or imagery. I’ll ensure your new website reflects your updated brand identity while keeping your business consistent and professional across all platforms.
Want the brand and the site to match?
Logo, graphics and copy built alongside the website, so it all arrives as one thing. Add what you need to any build, or bring an existing brand and I’ll work with what you’ve got.
