Waters Agency

Waters Agency, a PR firm specializing in artificial intelligence and emerging technologies, was held back by an outdated Wix website that was difficult to update and didn’t reflect their expertise or modern approach. They needed a sleek, professional site that would position them as a leading AI PR agency while simplifying content management for their team. Alongside the website, their existing pitch deck also needed a visual refresh to better communicate their value to potential clients.

We rebuilt Waters Agency’s website from the ground up in Squarespace, creating a modern, high-performing site that elevates their brand and provides a seamless editing experience. Their visual identity was refined to feel sharper and more tech-focused, ensuring consistency across all digital and presentation materials. We also redesigned their credentials deck to align with the new look and feel. Following launch, Waters Agency reported an immediate uptick in client engagement and stronger results from new business pitches.

That was the start, not the end. After launch, Declan kept coming back: a tweak here, a new page there, the odd fix, always turned around quickly. So when the site needed its next step, he didn’t go looking for another designer.

In autumn 2026 we redesigned the pages that do the heavy lifting: the homepage, Funding & Growth, Careers and three case studies (DevRev, Harness and Cyera). Then, rather than keep patching a template, Waters moved the whole site, all 37 pages and the podcast, off Squarespace and onto a custom build that isn’t tied to a platform.

Waters Agency is now a Managed-For-You client. The rebuild and the migration came as part of the plan, and I look after the site every month: new case studies, new episodes, new roles, whatever comes up. Declan sends a message and it gets done. Wix, then Squarespace, then custom code: the same agency, the same designer, and a website that keeps getting better.