How to Add Social Media Links, Icons and Feeds to Squarespace (2026)
By Nick Croce
Adding social media links to your Squarespace website can help visitors connect with your brand and engage with you on platforms like Facebook, Instagram, TikTok, and more.
Unlike some other platforms, Squarespace makes it super easy to integrate social media links directly into your website, without any need for code or plug-ins. Here’s a comprehensive guide on how to add them in!
Log into Your Squarespace Account.
First, navigate to Squarespace and log in to your account. Click on your website where you want to add the social media links in.
Add the Social Links Block.
Once logged in, Go to the Pages section on the left-hand side of the editor, and click on the page or location where you want your social links to go. A great place I usually put these is on the Contact page of each website I build - it’s a great way for users to find you on socials if they’re looking to get in touch!
Once you’ve found where you want to add your links, click the + Add Block button.
Now scroll down and find the Social Links block, which will display different social media platform icons.
Configure your Social Media Links.
Once the Social Links block is added to your page, you can move it where you want your links to appear.
To add in your own profile links, click the Edit icon (pencil).
For each platform you want to include, click Add Social Link, and then enter the URL of your social media profile in the corresponding field. You can add as many as you like! Squarespace supports all of the most popular social networks including Facebook, Instagram, YouTube, TikTok, Twitter (or X), LinkedIn and more!
Just make sure to enter the correct URLs to ensure that visitors are directed to the right social media pages.
Design and Style your icons.
Now is the fun part! Click on the Design tab at the top, and style your icons to match your website’s look and feel.
You can change the icon’s border shapes, alignment, and size directly from the menu - and the colors will match your theme for this section in your site styles. Below are the settings I used for this site:
Save your Changes!
That’s it! After configuring your social media links and customizing the design, click Save in the top-left corner of the page editor. Your changes will be applied to your live website immediately, and you’ll be good to go!
Connecting Facebook, Instagram and TikTok to Squarespace (and showing a feed)
The Social Links block gives you icons. If what you actually want is to connect your accounts, or to show your latest posts on the page, that’s a different setting, and it’s where most people get stuck.
Connect your accounts
Go to Settings, then Connected Accounts, and click Connect Account. Squarespace lets you connect Facebook, Instagram, LinkedIn, Pinterest, Tumblr and a few others. Once connected, the icons fill in automatically in most templates, and you can push a post to the connected profiles when you publish it.
Show your Instagram feed
Add an Instagram block to any page and pick the connected account. Two things to know: since Meta withdrew the old Instagram API at the end of 2024, the account has to be a professional one (Business or Creator), and the block refreshes about every hour, so a new post won’t appear instantly. If the feed stops updating, open Connected Accounts, click the Instagram account and choose Reset Data.
Show a Facebook feed
There is no Facebook feed block in Squarespace. Connecting Facebook gives you the icon and the ability to share posts, not a feed on the page. To show one, use Facebook’s own Page Plugin: generate the embed code on Facebook’s developer site for your public Page, then paste it into a Code block on your Squarespace page.
Add TikTok
TikTok is in the Social Links block, so the icon is easy. For a video on the page, there’s no native block either: open the video on TikTok, choose Embed, copy the code and paste it into a Code block. Third-party feed widgets exist for all three platforms; they work, but they add scripts to your site, so only add one if the feed genuinely earns its place.
5 Benefits of Adding Social Icons to Your Squarespace Website
Adding social media icons to your Squarespace website provides several advantages that can boost engagement, enhance user experience, and help build your brand. Here are five key benefits:
1. Increase Social Media Engagement
Social media icons make it easy for visitors to find and follow your brand on platforms like Instagram, Facebook, Twitter, and LinkedIn. This can increase engagement by giving users a direct path to connect with your business on other channels. More social followers can lead to more likes, shares, comments, and interactions, helping grow your online community.
2. Improve Brand Visibility
By featuring social icons on your website, you’re promoting your social media presence and encouraging visitors to interact with your brand across different platforms. This increased visibility can lead to better brand recognition and help you build a stronger online identity as visitors engage with your content on multiple fronts.
3. Boost Website Credibility
Adding social media links lends credibility to your website. It shows that your business has an active presence across different channels, making it appear more trustworthy and legitimate. Social proof (such as followers and engagement on platforms) reassures potential customers and builds confidence in your brand.
4. Enhance User Experience
Social icons provide a seamless way for visitors to access your social media pages without having to search for you manually. This improves the overall user experience by offering a more convenient navigation option and encourages users to explore more of your content on external platforms.
5. Drive Traffic to Your Social Media Profiles
Social media icons act as gateways to your profiles, helping to drive traffic from your website to your social channels. Once visitors land on your social profiles, they’re more likely to engage with your content, participate in discussions, or share your posts with their own networks, which can ultimately lead to greater visibility and potential conversions.
In summary, adding social media icons to your Squarespace site can expand your reach, build trust, improve user experience, and help you grow your online presence across multiple channels.
Questions people ask
Can you link Squarespace to Instagram?
Yes. Connect the account under Settings, Connected Accounts, then add an Instagram block to show the feed. The account must be a Business or Creator account.
How do I add a Facebook feed to Squarespace?
With Facebook’s Page Plugin embed code in a Code block. Squarespace has no Facebook feed block of its own; connecting Facebook only adds the icon and sharing.
Can I add TikTok to Squarespace?
The icon, yes, through the Social Links block. A TikTok video, yes, by pasting TikTok’s embed code into a Code block. A live TikTok feed needs a third-party widget.
Rather hand the whole site over than fiddle with settings? I’m a Squarespace website designer working with businesses across the UK. And if you’re weighing up who to hire, here’s my list of the best Squarespace designers in the UK.
